The OTT market is expected to grow from USD X.X million in 2020 to USD X.X million by 2026, at a CAGR of X.X% during the forecast period. The global OTT market report is a comprehensive research that focuses on the overall consumption structure, development trends, sales models and sales of top countries in the global OTT market. The report focuses on well-known providers in the global OTT industry, market segments, competition, and the macro environment.

Under COVID-19 Outbreak, how the OTT Industry will develop is also analyzed in detail in Chapter 1.7 of the report.
In Chapter 2.4, we analyzed industry trends in the context of COVID-19.
In Chapter 3.5, we analyzed the impact of COVID-19 on the product industry chain based on the upstream and downstream markets.
In Chapters 6 to 10 of the report, we analyze the impact of COVID-19 on various regions and major countries.
In chapter 13.5, the impact of COVID-19 on the future development of the industry is pointed out.

A holistic study of the market is made by considering a variety of factors, from demographics conditions and business cycles in a particular country to market-specific microeconomic impacts. The study found the shift in market paradigms in terms of regional competitive advantage and the competitive landscape of major players.

Key players in the global OTT market covered in Chapter 4:
Rakuten
Roku
Microsoft
Line
IndieFlix
Kakao
Amazon
Tencent
Facebook
Netflix
Apple
Hulu
Home Box Office
Vudu
Google
YouTube

In Chapter 11 and 13.3, on the basis of types, the OTT market from 2015 to 2026 is primarily split into:
Online Gaming
Music Streaming
Video on Demand
Communication
Others

In Chapter 12 and 13.4, on the basis of applications, the OTT market from 2015 to 2026 covers:
Media and Entertainment
Education and Learning
Gaming
Service Utilities

Geographically, the detailed analysis of consumption, revenue, market share and growth rate, historic and forecast (2015-2026) of the following regions are covered in Chapter 5, 6, 7, 8, 9, 10, 13:
North America (Covered in Chapter 6 and 13)
United States
Canada
Mexico
Europe (Covered in Chapter 7 and 13)
Germany
UK
France
Italy
Spain
Russia
Others
Asia-Pacific (Covered in Chapter 8 and 13)
China
Japan
South Korea
Australia
India
Southeast Asia
Others
Middle East and Africa (Covered in Chapter 9 and 13)
Saudi Arabia
UAE
Egypt
Nigeria
South Africa
Others
South America (Covered in Chapter 10 and 13)
Brazil
Argentina
Columbia
Chile
Others

Years considered for this report:
Historical Years: 2015-2019
Base Year: 2019
Estimated Year: 2020
Forecast Period: 2020-2026

Table of Content

1 Report Overview
1.1 Study Scope
1.2 Key Market Segments
1.3 Regulatory Scenario by Region/Country
1.4 Market Investment Scenario Strategic
1.5 Market Analysis by Type
1.5.1 Global OTT Market Share by Type (2020-2026)
1.5.2 Online Gaming
1.5.3 Music Streaming
1.5.4 Video on Demand
1.5.5 Communication
1.5.6 Others
1.6 Market by Application
1.6.1 Global OTT Market Share by Application (2020-2026)
1.6.2 Media and Entertainment
1.6.3 Education and Learning
1.6.4 Gaming
1.6.5 Service Utilities
1.7 OTT Industry Development Trends under COVID-19 Outbreak
1.7.1 Global COVID-19 Status Overview
1.7.2 Influence of COVID-19 Outbreak on OTT Industry Development

2. Global Market Growth Trends
2.1 Industry Trends
2.1.1 SWOT Analysis
2.1.2 Porter’s Five Forces Analysis
2.2 Potential Market and Growth Potential Analysis
2.3 Industry News and Policies by Regions
2.3.1 Industry News
2.3.2 Industry Policies
2.4 Industry Trends Under COVID-19

3 Value Chain of OTT Market
3.1 Value Chain Status
3.2 OTT Manufacturing Cost Structure Analysis
3.2.1 Production Process Analysis
3.2.2 Manufacturing Cost Structure of OTT
3.2.3 Labor Cost of OTT
3.2.3.1 Labor Cost of OTT Under COVID-19
3.3 Sales and Marketing Model Analysis
3.4 Downstream Major Customer Analysis (by Region)
3.5 Value Chain Status Under COVID-19

4 Players Profiles
4.1 Rakuten
4.1.1 Rakuten Basic Information
4.1.2 OTT Product Profiles, Application and Specification
4.1.3 Rakuten OTT Market Performance (2015-2020)
4.1.4 Rakuten Business Overview
4.2 Roku
4.2.1 Roku Basic Information
4.2.2 OTT Product Profiles, Application and Specification
4.2.3 Roku OTT Market Performance (2015-2020)
4.2.4 Roku Business Overview
4.3 Microsoft
4.3.1 Microsoft Basic Information
4.3.2 OTT Product Profiles, Application and Specification
4.3.3 Microsoft OTT Market Performance (2015-2020)
4.3.4 Microsoft Business Overview
4.4 Line
4.4.1 Line Basic Information
4.4.2 OTT Product Profiles, Application and Specification
4.4.3 Line OTT Market Performance (2015-2020)
4.4.4 Line Business Overview
4.5 IndieFlix
4.5.1 IndieFlix Basic Information
4.5.2 OTT Product Profiles, Application and Specification
4.5.3 IndieFlix OTT Market Performance (2015-2020)
4.5.4 IndieFlix Business Overview
4.6 Kakao
4.6.1 Kakao Basic Information
4.6.2 OTT Product Profiles, Application and Specification
4.6.3 Kakao OTT Market Performance (2015-2020)
4.6.4 Kakao Business Overview
4.7 Amazon
4.7.1 Amazon Basic Information
4.7.2 OTT Product Profiles, Application and Specification
4.7.3 Amazon OTT Market Performance (2015-2020)
4.7.4 Amazon Business Overview
4.8 Tencent
4.8.1 Tencent Basic Information
4.8.2 OTT Product Profiles, Application and Specification
4.8.3 Tencent OTT Market Performance (2015-2020)
4.8.4 Tencent Business Overview
4.9 Facebook
4.9.1 Facebook Basic Information
4.9.2 OTT Product Profiles, Application and Specification
4.9.3 Facebook OTT Market Performance (2015-2020)
4.9.4 Facebook Business Overview
4.10 Netflix
4.10.1 Netflix Basic Information
4.10.2 OTT Product Profiles, Application and Specification
4.10.3 Netflix OTT Market Performance (2015-2020)
4.10.4 Netflix Business Overview
4.11 Apple
4.11.1 Apple Basic Information
4.11.2 OTT Product Profiles, Application and Specification
4.11.3 Apple OTT Market Performance (2015-2020)
4.11.4 Apple Business Overview
4.12 Hulu
4.12.1 Hulu Basic Information
4.12.2 OTT Product Profiles, Application and Specification
4.12.3 Hulu OTT Market Performance (2015-2020)
4.12.4 Hulu Business Overview
4.13 Home Box Office
4.13.1 Home Box Office Basic Information
4.13.2 OTT Product Profiles, Application and Specification
4.13.3 Home Box Office OTT Market Performance (2015-2020)
4.13.4 Home Box Office Business Overview
4.14 Vudu
4.14.1 Vudu Basic Information
4.14.2 OTT Product Profiles, Application and Specification
4.14.3 Vudu OTT Market Performance (2015-2020)
4.14.4 Vudu Business Overview
4.15 Google
4.15.1 Google Basic Information
4.15.2 OTT Product Profiles, Application and Specification
4.15.3 Google OTT Market Performance (2015-2020)
4.15.4 Google Business Overview
4.16 YouTube
4.16.1 YouTube Basic Information
4.16.2 OTT Product Profiles, Application and Specification
4.16.3 YouTube OTT Market Performance (2015-2020)
4.16.4 YouTube Business Overview

5 Global OTT Market Analysis by Regions
5.1 Global OTT Sales, Revenue and Market Share by Regions
5.1.1 Global OTT Sales by Regions (2015-2020)
5.1.2 Global OTT Revenue by Regions (2015-2020)
5.2 North America OTT Sales and Growth Rate (2015-2020)
5.3 Europe OTT Sales and Growth Rate (2015-2020)
5.4 Asia-Pacific OTT Sales and Growth Rate (2015-2020)
5.5 Middle East and Africa OTT Sales and Growth Rate (2015-2020)
5.6 South America OTT Sales and Growth Rate (2015-2020)

6 North America OTT Market Analysis by Countries
6.1 North America OTT Sales, Revenue and Market Share by Countries
6.1.1 North America OTT Sales by Countries (2015-2020)
6.1.2 North America OTT Revenue by Countries (2015-2020)
6.1.3 North America OTT Market Under COVID-19
6.2 United States OTT Sales and Growth Rate (2015-2020)
6.2.1 United States OTT Market Under COVID-19
6.3 Canada OTT Sales and Growth Rate (2015-2020)
6.4 Mexico OTT Sales and Growth Rate (2015-2020)

7 Europe OTT Market Analysis by Countries
7.1 Europe OTT Sales, Revenue and Market Share by Countries
7.1.1 Europe OTT Sales by Countries (2015-2020)
7.1.2 Europe OTT Revenue by Countries (2015-2020)
7.1.3 Europe OTT Market Under COVID-19
7.2 Germany OTT Sales and Growth Rate (2015-2020)
7.2.1 Germany OTT Market Under COVID-19
7.3 UK OTT Sales and Growth Rate (2015-2020)
7.3.1 UK OTT Market Under COVID-19
7.4 France OTT Sales and Growth Rate (2015-2020)
7.4.1 France OTT Market Under COVID-19
7.5 Italy OTT Sales and Growth Rate (2015-2020)
7.5.1 Italy OTT Market Under COVID-19
7.6 Spain OTT Sales and Growth Rate (2015-2020)
7.6.1 Spain OTT Market Under COVID-19
7.7 Russia OTT Sales and Growth Rate (2015-2020)
7.7.1 Russia OTT Market Under COVID-19

8 Asia-Pacific OTT Market Analysis by Countries
8.1 Asia-Pacific OTT Sales, Revenue and Market Share by Countries
8.1.1 Asia-Pacific OTT Sales by Countries (2015-2020)
8.1.2 Asia-Pacific OTT Revenue by Countries (2015-2020)
8.1.3 Asia-Pacific OTT Market Under COVID-19
8.2 China OTT Sales and Growth Rate (2015-2020)
8.2.1 China OTT Market Under COVID-19
8.3 Japan OTT Sales and Growth Rate (2015-2020)
8.3.1 Japan OTT Market Under COVID-19
8.4 South Korea OTT Sales and Growth Rate (2015-2020)
8.4.1 South Korea OTT Market Under COVID-19
8.5 Australia OTT Sales and Growth Rate (2015-2020)
8.6 India OTT Sales and Growth Rate (2015-2020)
8.6.1 India OTT Market Under COVID-19
8.7 Southeast Asia OTT Sales and Growth Rate (2015-2020)
8.7.1 Southeast Asia OTT Market Under COVID-19

9 Middle East and Africa OTT Market Analysis by Countries
9.1 Middle East and Africa OTT Sales, Revenue and Market Share by Countries
9.1.1 Middle East and Africa OTT Sales by Countries (2015-2020)
9.1.2 Middle East and Africa OTT Revenue by Countries (2015-2020)
9.1.3 Middle East and Africa OTT Market Under COVID-19
9.2 Saudi Arabia OTT Sales and Growth Rate (2015-2020)
9.3 UAE OTT Sales and Growth Rate (2015-2020)
9.4 Egypt OTT Sales and Growth Rate (2015-2020)
9.5 Nigeria OTT Sales and Growth Rate (2015-2020)
9.6 South Africa OTT Sales and Growth Rate (2015-2020)

10 South America OTT Market Analysis by Countries
10.1 South America OTT Sales, Revenue and Market Share by Countries
10.1.1 South America OTT Sales by Countries (2015-2020)
10.1.2 South America OTT Revenue by Countries (2015-2020)
10.1.3 South America OTT Market Under COVID-19
10.2 Brazil OTT Sales and Growth Rate (2015-2020)
10.2.1 Brazil OTT Market Under COVID-19
10.3 Argentina OTT Sales and Growth Rate (2015-2020)
10.4 Columbia OTT Sales and Growth Rate (2015-2020)
10.5 Chile OTT Sales and Growth Rate (2015-2020)

11 Global OTT Market Segment by Types
11.1 Global OTT Sales, Revenue and Market Share by Types (2015-2020)
11.1.1 Global OTT Sales and Market Share by Types (2015-2020)
11.1.2 Global OTT Revenue and Market Share by Types (2015-2020)
11.2 Online Gaming Sales and Price (2015-2020)
11.3 Music Streaming Sales and Price (2015-2020)
11.4 Video on Demand Sales and Price (2015-2020)
11.5 Communication Sales and Price (2015-2020)
11.6 Others Sales and Price (2015-2020)

12 Global OTT Market Segment by Applications
12.1 Global OTT Sales, Revenue and Market Share by Applications (2015-2020)
12.1.1 Global OTT Sales and Market Share by Applications (2015-2020)
12.1.2 Global OTT Revenue and Market Share by Applications (2015-2020)
12.2 Media and Entertainment Sales, Revenue and Growth Rate (2015-2020)
12.3 Education and Learning Sales, Revenue and Growth Rate (2015-2020)
12.4 Gaming Sales, Revenue and Growth Rate (2015-2020)
12.5 Service Utilities Sales, Revenue and Growth Rate (2015-2020)

13 OTT Market Forecast by Regions (2020-2026)
13.1 Global OTT Sales, Revenue and Growth Rate (2020-2026)
13.2 OTT Market Forecast by Regions (2020-2026)
13.2.1 North America OTT Market Forecast (2020-2026)
13.2.2 Europe OTT Market Forecast (2020-2026)
13.2.3 Asia-Pacific OTT Market Forecast (2020-2026)
13.2.4 Middle East and Africa OTT Market Forecast (2020-2026)
13.2.5 South America OTT Market Forecast (2020-2026)
13.3 OTT Market Forecast by Types (2020-2026)
13.4 OTT Market Forecast by Applications (2020-2026)
13.5 OTT Market Forecast Under COVID-19

14 Appendix
14.1 Methodology
14.2 Research Data Source

List of Tables and Figures
Table Global OTT Market Size Growth Rate by Type (2020-2026)
Figure Global OTT Market Share by Type in 2019 & 2026
Figure Online Gaming Features
Figure Music Streaming Features
Figure Video on Demand Features
Figure Communication Features
Figure Others Features
Table Global OTT Market Size Growth by Application (2020-2026)
Figure Global OTT Market Share by Application in 2019 & 2026
Figure Media and Entertainment Description
Figure Education and Learning Description
Figure Gaming Description
Figure Service Utilities Description
Figure Global COVID-19 Status Overview
Table Influence of COVID-19 Outbreak on OTT Industry Development
Table SWOT Analysis
Figure Porter's Five Forces Analysis
Figure Global OTT Market Size and Growth Rate 2015-2026
Table Industry News
Table Industry Policies
Figure Value Chain Status of OTT
Figure Production Process of OTT
Figure Manufacturing Cost Structure of OTT
Figure Major Company Analysis (by Business Distribution Base, by Product Type)
Table Downstream Major Customer Analysis (by Region)
Table Rakuten Profile
Table Rakuten Production, Value, Price, Gross Margin 2015-2020
Table Roku Profile
Table Roku Production, Value, Price, Gross Margin 2015-2020
Table Microsoft Profile
Table Microsoft Production, Value, Price, Gross Margin 2015-2020
Table Line Profile
Table Line Production, Value, Price, Gross Margin 2015-2020
Table IndieFlix Profile
Table IndieFlix Production, Value, Price, Gross Margin 2015-2020
Table Kakao Profile
Table Kakao Production, Value, Price, Gross Margin 2015-2020
Table Amazon Profile
Table Amazon Production, Value, Price, Gross Margin 2015-2020
Table Tencent Profile
Table Tencent Production, Value, Price, Gross Margin 2015-2020
Table Facebook Profile
Table Facebook Production, Value, Price, Gross Margin 2015-2020
Table Netflix Profile
Table Netflix Production, Value, Price, Gross Margin 2015-2020
Table Apple Profile
Table Apple Production, Value, Price, Gross Margin 2015-2020
Table Hulu Profile
Table Hulu Production, Value, Price, Gross Margin 2015-2020
Table Home Box Office Profile
Table Home Box Office Production, Value, Price, Gross Margin 2015-2020
Table Vudu Profile
Table Vudu Production, Value, Price, Gross Margin 2015-2020
Table Google Profile
Table Google Production, Value, Price, Gross Margin 2015-2020
Table YouTube Profile
Table YouTube Production, Value, Price, Gross Margin 2015-2020
Figure Global OTT Sales and Growth Rate (2015-2020)
Figure Global OTT Revenue ($) and Growth (2015-2020)
Table Global OTT Sales by Regions (2015-2020)
Table Global OTT Sales Market Share by Regions (2015-2020)
Table Global OTT Revenue ($) by Regions (2015-2020)
Table Global OTT Revenue Market Share by Regions (2015-2020)
Table Global OTT Revenue Market Share by Regions in 2015
Table Global OTT Revenue Market Share by Regions in 2019
Figure North America OTT Sales and Growth Rate (2015-2020)
Figure Europe OTT Sales and Growth Rate (2015-2020)
Figure Asia-Pacific OTT Sales and Growth Rate (2015-2020)
Figure Middle East and Africa OTT Sales and Growth Rate (2015-2020)
Figure South America OTT Sales and Growth Rate (2015-2020)
Figure North America OTT Revenue ($) and Growth (2015-2020)
Table North America OTT Sales by Countries (2015-2020)
Table North America OTT Sales Market Share by Countries (2015-2020)
Figure North America OTT Sales Market Share by Countries in 2015
Figure North America OTT Sales Market Share by Countries in 2019
Table North America OTT Revenue ($) by Countries (2015-2020)
Table North America OTT Revenue Market Share by Countries (2015-2020)
Figure North America OTT Revenue Market Share by Countries in 2015
Figure North America OTT Revenue Market Share by Countries in 2019
Figure United States OTT Sales and Growth Rate (2015-2020)
Figure Canada OTT Sales and Growth Rate (2015-2020)
Figure Mexico OTT Sales and Growth (2015-2020)
Figure Europe OTT Revenue ($) Growth (2015-2020)
Table Europe OTT Sales by Countries (2015-2020)
Table Europe OTT Sales Market Share by Countries (2015-2020)
Figure Europe OTT Sales Market Share by Countries in 2015
Figure Europe OTT Sales Market Share by Countries in 2019
Table Europe OTT Revenue ($) by Countries (2015-2020)
Table Europe OTT Revenue Market Share by Countries (2015-2020)
Figure Europe OTT Revenue Market Share by Countries in 2015
Figure Europe OTT Revenue Market Share by Countries in 2019
Figure Germany OTT Sales and Growth Rate (2015-2020)
Figure UK OTT Sales and Growth Rate (2015-2020)
Figure France OTT Sales and Growth Rate (2015-2020)
Figure Italy OTT Sales and Growth Rate (2015-2020)
Figure Spain OTT Sales and Growth Rate (2015-2020)
Figure Russia OTT Sales and Growth Rate (2015-2020)
Figure Asia-Pacific OTT Revenue ($) and Growth (2015-2020)
Table Asia-Pacific OTT Sales by Countries (2015-2020)
Table Asia-Pacific OTT Sales Market Share by Countries (2015-2020)
Figure Asia-Pacific OTT Sales Market Share by Countries in 2015
Figure Asia-Pacific OTT Sales Market Share by Countries in 2019
Table Asia-Pacific OTT Revenue ($) by Countries (2015-2020)
Table Asia-Pacific OTT Revenue Market Share by Countries (2015-2020)
Figure Asia-Pacific OTT Revenue Market Share by Countries in 2015
Figure Asia-Pacific OTT Revenue Market Share by Countries in 2019
Figure China OTT Sales and Growth Rate (2015-2020)
Figure Japan OTT Sales and Growth Rate (2015-2020)
Figure South Korea OTT Sales and Growth Rate (2015-2020)
Figure Australia OTT Sales and Growth Rate (2015-2020)
Figure India OTT Sales and Growth Rate (2015-2020)
Figure Southeast Asia OTT Sales and Growth Rate (2015-2020)
Figure Middle East and Africa OTT Revenue ($) and Growth (2015-2020)
Table Middle East and Africa OTT Sales by Countries (2015-2020)
Table Middle East and Africa OTT Sales Market Share by Countries (2015-2020)
Table Middle East and Africa OTT Revenue ($) by Countries (2015-2020)
Table Middle East and Africa OTT Revenue Market Share by Countries (2015-2020)
Figure Middle East and Africa OTT Revenue Market Share by Countries in 2015
Figure Middle East and Africa OTT Revenue Market Share by Countries in 2019
Figure Saudi Arabia OTT Sales and Growth Rate (2015-2020)
Figure UAE OTT Sales and Growth Rate (2015-2020)
Figure Egypt OTT Sales and Growth Rate (2015-2020)
Figure Nigeria OTT Sales and Growth Rate (2015-2020)
Figure South Africa OTT Sales and Growth Rate (2015-2020)
Figure South America OTT Revenue ($) and Growth (2015-2020)
Table South America OTT Sales by Countries (2015-2020)
Table South America OTT Sales Market Share by Countries (2015-2020)
Table South America OTT Revenue ($) by Countries (2015-2020)
Table South America OTT Revenue Market Share by Countries (2015-2020)
Figure South America OTT Revenue Market Share by Countries in 2015
Figure South America OTT Revenue Market Share by Countries in 2019
Figure Brazil OTT Sales and Growth Rate (2015-2020)
Figure Argentina OTT Sales and Growth Rate (2015-2020)
Figure Columbia OTT Sales and Growth Rate (2015-2020)
Figure Chile OTT Sales and Growth Rate (2015-2020)
Table Global OTT Sales by Types (2015-2020)
Table Global OTT Sales Share by Types (2015-2020)
Table Global OTT Revenue ($) by Types (2015-2020)
Table Global OTT Revenue Share by Types (2015-2020)
Figure Global Online Gaming Sales and Growth Rate (2015-2020)
Figure Global Online Gaming Price (2015-2020)
Figure Global Music Streaming Sales and Growth Rate (2015-2020)
Figure Global Music Streaming Price (2015-2020)
Figure Global Video on Demand Sales and Growth Rate (2015-2020)
Figure Global Video on Demand Price (2015-2020)
Figure Global Communication Sales and Growth Rate (2015-2020)
Figure Global Communication Price (2015-2020)
Figure Global Others Sales and Growth Rate (2015-2020)
Figure Global Others Price (2015-2020)
Table Global OTT Sales by Applications (2015-2020)
Table Global OTT Sales Share by Applications (2015-2020)
Figure Global Media and Entertainment Sales and Growth Rate (2015-2020)
Figure Global Media and Entertainment Revenue and Growth Rate (2015-2020)
Figure Global Education and Learning Sales and Growth Rate (2015-2020)
Figure Global Education and Learning Revenue and Growth Rate (2015-2020)
Figure Global Gaming Sales and Growth Rate (2015-2020)
Figure Global Gaming Revenue and Growth Rate (2015-2020)
Figure Global Service Utilities Sales and Growth Rate (2015-2020)
Figure Global Service Utilities Revenue and Growth Rate (2015-2020)
Figure Global OTT Sales and Growth Rate (2020-2026)
Figure Global OTT Revenue ($) and Growth Rate (2020-2026)
Table Global OTT Sales Forecast by Regions (2020-2026)
Table Global OTT Revenue Forecast by Regions (2020-2026)
Figure North America OTT Sales Forecast (2020-2026)
Figure North America OTT Revenue Forecast (2020-2026)
Figure Europe OTT Sales Forecast (2020-2026)
Figure Europe OTT Revenue Forecast (2020-2026)
Figure Asia-Pacific OTT Sales Forecast (2020-2026)
Figure Asia-Pacific OTT Revenue Forecast (2020-2026)
Figure Middle East and Africa OTT Sales Forecast (2020-2026)
Figure Middle East and Africa OTT Revenue Forecast (2020-2026)
Figure South America OTT Sales Forecast (2020-2026)
Figure South America OTT Revenue Forecast (2020-2026)
Table Global OTT Sales Forecast by Types (2020-2026)
Table Global OTT Sales Market Share Forecast by Types (2020-2026)
Table Global OTT Revenue Forecast by Types (2020-2026)
Table Global OTT Revenue Market Share Forecast by Types (2020-2026)
Table Global OTT Sales Forecast by Applications (2020-2026)
Table Global OTT Sales Market Share Forecast by Applications (2020-2026)
Table Global OTT Revenue Forecast by Applications (2020-2026)
Table Global OTT Revenue Market Share Forecast by Applications (2020-2026)