Social media analytics is widely considered to be a major business and marketing tool in the present day business scenario. In order to gain actionable insights on consumer perceptions and improve their services and products portfolio, businesses across the globe are using social media analytics. Social media analytics combines monitoring, measurement, and analysis tools to uncover user sentiments, and identify key trends in the studied market.
This report elaborates the market size, market characteristics, and market growth of the Social Media Analytics industry, and breaks down according to the type, application, and consumption area of Social Media Analytics. The report also conducted a PESTEL analysis of the industry to study the main influencing factors and entry barriers of the industry.

In Chapter 3.4 of the report, the impact of the COVID-19 outbreak on the industry was fully assessed. Fully risk assessment and industry recommendations were made for Social Media Analytics in a special period. This chapter also compares the markets of Pre COVID-19 and Post COVID-19.
In addition, chapters 8-12 consider the impact of COVID-19 on the regional economy.

Key players in the global Social Media Analytics market covered in Chapter 13:
Clarabridge Inc.
SAS Institute Inc.
Simply Measured
SAP SE
Gooddata
Oracle Corporation
Crimson Hexagon Inc.
IBM Corporation
Netbase Solutions Inc.
Tableau Software Inc.
Salesforce.com
Adobe Systems Incorporated

In Chapter 6, on the basis of types, the Social Media Analytics market from 2015 to 2025 is primarily split into:
On-premise
On-demand

In Chapter 7, on the basis of applications, the Social Media Analytics market from 2015 to 2025 covers:
Sales and Marketing Management
Customer Experience Management
Competitive Intelligence
Risk Management and Fraud Detection
Public Safety and Law Enforcement
Others

Geographically, the detailed analysis of production, trade of the following countries is covered in Chapter 4.2, 5:
United States
Europe
China
Japan
India

Geographically, the detailed analysis of consumption, revenue, market share and growth rate of the following regions are covered in Chapter 8, 9, 10, 11, 12:
North America (Covered in Chapter 8)
United States
Canada
Mexico
Europe (Covered in Chapter 9)
Germany
UK
France
Italy
Spain
Others
Asia-Pacific (Covered in Chapter 10)
China
Japan
India
South Korea
Southeast Asia
Others
Middle East and Africa (Covered in Chapter 11)
Saudi Arabia
UAE
South Africa
Others
South America (Covered in Chapter 12)
Brazil
Others

Years considered for this report:
Historical Years: 2015-2019
Base Year: 2019
Estimated Year: 2020
Forecast Period: 2020-2025

Table of Content

1 Social Media Analytics Market - Research Scope
1.1 Study Goals
1.2 Market Definition and Scope
1.3 Key Market Segments
1.4 Study and Forecasting Years

2 Social Media Analytics Market - Research Methodology
2.1 Methodology
2.2 Research Data Source
2.2.1 Secondary Data
2.2.2 Primary Data
2.2.3 Market Size Estimation
2.2.4 Legal Disclaimer

3 Social Media Analytics Market Forces
3.1 Global Social Media Analytics Market Size
3.2 Top Impacting Factors (PESTEL Analysis)
3.2.1 Political Factors
3.2.2 Economic Factors
3.2.3 Social Factors
3.2.4 Technological Factors
3.2.5 Environmental Factors
3.2.6 Legal Factors
3.3 Industry Trend Analysis
3.4 Industry Trends Under COVID-19
3.4.1 Risk Assessment on COVID-19
3.4.2 Assessment of the Overall Impact of COVID-19 on the Industry
3.4.3 Pre COVID-19 and Post COVID-19 Market Scenario
3.5 Industry Risk Assessment

4 Social Media Analytics Market - By Geography
4.1 Global Social Media Analytics Market Value and Market Share by Regions
4.1.1 Global Social Media Analytics Value ($) by Region (2015-2020)
4.1.2 Global Social Media Analytics Value Market Share by Regions (2015-2020)
4.2 Global Social Media Analytics Market Production and Market Share by Major Countries
4.2.1 Global Social Media Analytics Production by Major Countries (2015-2020)
4.2.2 Global Social Media Analytics Production Market Share by Major Countries (2015-2020)
4.3 Global Social Media Analytics Market Consumption and Market Share by Regions
4.3.1 Global Social Media Analytics Consumption by Regions (2015-2020)
4.3.2 Global Social Media Analytics Consumption Market Share by Regions (2015-2020)

5 Social Media Analytics Market - By Trade Statistics
5.1 Global Social Media Analytics Export and Import
5.2 United States Social Media Analytics Export and Import (2015-2020)
5.3 Europe Social Media Analytics Export and Import (2015-2020)
5.4 China Social Media Analytics Export and Import (2015-2020)
5.5 Japan Social Media Analytics Export and Import (2015-2020)
5.6 India Social Media Analytics Export and Import (2015-2020)
5.7 ...

6 Social Media Analytics Market - By Type
6.1 Global Social Media Analytics Production and Market Share by Types (2015-2020)
6.1.1 Global Social Media Analytics Production by Types (2015-2020)
6.1.2 Global Social Media Analytics Production Market Share by Types (2015-2020)
6.2 Global Social Media Analytics Value and Market Share by Types (2015-2020)
6.2.1 Global Social Media Analytics Value by Types (2015-2020)
6.2.2 Global Social Media Analytics Value Market Share by Types (2015-2020)
6.3 Global Social Media Analytics Production, Price and Growth Rate of On-premise (2015-2020)
6.4 Global Social Media Analytics Production, Price and Growth Rate of On-demand (2015-2020)

7 Social Media Analytics Market - By Application
7.1 Global Social Media Analytics Consumption and Market Share by Applications (2015-2020)
7.1.1 Global Social Media Analytics Consumption by Applications (2015-2020)
7.1.2 Global Social Media Analytics Consumption Market Share by Applications (2015-2020)
7.2 Global Social Media Analytics Consumption and Growth Rate of Sales and Marketing Management (2015-2020)
7.3 Global Social Media Analytics Consumption and Growth Rate of Customer Experience Management (2015-2020)
7.4 Global Social Media Analytics Consumption and Growth Rate of Competitive Intelligence (2015-2020)
7.5 Global Social Media Analytics Consumption and Growth Rate of Risk Management and Fraud Detection (2015-2020)
7.6 Global Social Media Analytics Consumption and Growth Rate of Public Safety and Law Enforcement (2015-2020)
7.7 Global Social Media Analytics Consumption and Growth Rate of Others (2015-2020)

8 North America Social Media Analytics Market
8.1 North America Social Media Analytics Market Size
8.2 United States Social Media Analytics Market Size
8.3 Canada Social Media Analytics Market Size
8.4 Mexico Social Media Analytics Market Size
8.5 The Influence of COVID-19 on North America Market

9 Europe Social Media Analytics Market Analysis
9.1 Europe Social Media Analytics Market Size
9.2 Germany Social Media Analytics Market Size
9.3 United Kingdom Social Media Analytics Market Size
9.4 France Social Media Analytics Market Size
9.5 Italy Social Media Analytics Market Size
9.6 Spain Social Media Analytics Market Size
9.7 The Influence of COVID-19 on Europe Market

10 Asia-Pacific Social Media Analytics Market Analysis
10.1 Asia-Pacific Social Media Analytics Market Size
10.2 China Social Media Analytics Market Size
10.3 Japan Social Media Analytics Market Size
10.4 South Korea Social Media Analytics Market Size
10.5 Southeast Asia Social Media Analytics Market Size
10.6 India Social Media Analytics Market Size
10.7 The Influence of COVID-19 on Asia Pacific Market

11 Middle East and Africa Social Media Analytics Market Analysis
11.1 Middle East and Africa Social Media Analytics Market Size
11.2 Saudi Arabia Social Media Analytics Market Size
11.3 UAE Social Media Analytics Market Size
11.4 South Africa Social Media Analytics Market Size
11.5 The Influence of COVID-19 on Middle East and Africa Market

12 South America Social Media Analytics Market Analysis
12.1 South America Social Media Analytics Market Size
12.2 Brazil Social Media Analytics Market Size
12.3 The Influence of COVID-19 on South America Market

13 Company Profiles
13.1 Clarabridge Inc.
13.1.1 Clarabridge Inc. Basic Information
13.1.2 Clarabridge Inc. Product Profiles, Application and Specification
13.1.3 Clarabridge Inc. Social Media Analytics Market Performance (2015-2020)
13.2 SAS Institute Inc.
13.2.1 SAS Institute Inc. Basic Information
13.2.2 SAS Institute Inc. Product Profiles, Application and Specification
13.2.3 SAS Institute Inc. Social Media Analytics Market Performance (2015-2020)
13.3 Simply Measured
13.3.1 Simply Measured Basic Information
13.3.2 Simply Measured Product Profiles, Application and Specification
13.3.3 Simply Measured Social Media Analytics Market Performance (2015-2020)
13.4 SAP SE
13.4.1 SAP SE Basic Information
13.4.2 SAP SE Product Profiles, Application and Specification
13.4.3 SAP SE Social Media Analytics Market Performance (2015-2020)
13.5 Gooddata
13.5.1 Gooddata Basic Information
13.5.2 Gooddata Product Profiles, Application and Specification
13.5.3 Gooddata Social Media Analytics Market Performance (2015-2020)
13.6 Oracle Corporation
13.6.1 Oracle Corporation Basic Information
13.6.2 Oracle Corporation Product Profiles, Application and Specification
13.6.3 Oracle Corporation Social Media Analytics Market Performance (2015-2020)
13.7 Crimson Hexagon Inc.
13.7.1 Crimson Hexagon Inc. Basic Information
13.7.2 Crimson Hexagon Inc. Product Profiles, Application and Specification
13.7.3 Crimson Hexagon Inc. Social Media Analytics Market Performance (2015-2020)
13.8 IBM Corporation
13.8.1 IBM Corporation Basic Information
13.8.2 IBM Corporation Product Profiles, Application and Specification
13.8.3 IBM Corporation Social Media Analytics Market Performance (2015-2020)
13.9 Netbase Solutions Inc.
13.9.1 Netbase Solutions Inc. Basic Information
13.9.2 Netbase Solutions Inc. Product Profiles, Application and Specification
13.9.3 Netbase Solutions Inc. Social Media Analytics Market Performance (2015-2020)
13.10 Tableau Software Inc.
13.10.1 Tableau Software Inc. Basic Information
13.10.2 Tableau Software Inc. Product Profiles, Application and Specification
13.10.3 Tableau Software Inc. Social Media Analytics Market Performance (2015-2020)
13.11 Salesforce.com
13.11.1 Salesforce.com Basic Information
13.11.2 Salesforce.com Product Profiles, Application and Specification
13.11.3 Salesforce.com Social Media Analytics Market Performance (2015-2020)
13.12 Adobe Systems Incorporated
13.12.1 Adobe Systems Incorporated Basic Information
13.12.2 Adobe Systems Incorporated Product Profiles, Application and Specification
13.12.3 Adobe Systems Incorporated Social Media Analytics Market Performance (2015-2020)

14 Market Forecast - By Regions
14.1 North America Social Media Analytics Market Forecast (2020-2025)
14.2 Europe Social Media Analytics Market Forecast (2020-2025)
14.3 Asia-Pacific Social Media Analytics Market Forecast (2020-2025)
14.4 Middle East and Africa Social Media Analytics Market Forecast (2020-2025)
14.5 South America Social Media Analytics Market Forecast (2020-2025)

15 Market Forecast - By Type and Applications
15.1 Global Social Media Analytics Market Forecast by Types (2020-2025)
15.1.1 Global Social Media Analytics Market Forecast Production and Market Share by Types (2020-2025)
15.1.2 Global Social Media Analytics Market Forecast Value and Market Share by Types (2020-2025)
15.2 Global Social Media Analytics Market Forecast by Applications (2020-2025)

List of Tables and Figures

Figure Social Media Analytics Picture
Table Social Media Analytics Key Market Segments
Figure Study and Forecasting Years
Figure Global Social Media Analytics Market Size and Growth Rate 2015-2025
Figure Industry PESTEL Analysis
Figure Global COVID-19 Status
Figure Market Size Forecast Comparison of Pre COVID-19 and Post COVID-19
Figure Global Social Media Analytics Value ($) and Growth Rate (2015-2020)
Table Global Social Media Analytics Value ($) by Countries (2015-2020)
Table Global Social Media Analytics Value Market Share by Regions (2015-2020)
Figure Global Social Media Analytics Value Market Share by Regions in 2019
Figure Global Social Media Analytics Production and Growth Rate (2015-2020)
Table Global Social Media Analytics Production by Major Countries (2015-2020)
Table Global Social Media Analytics Production Market Share by Major Countries (2015-2020)
Figure Global Social Media Analytics Production Market Share by Regions in 2019
Figure Global Social Media Analytics Consumption and Growth Rate (2015-2020)
Table Global Social Media Analytics Consumption by Regions (2015-2020)
Table Global Social Media Analytics Consumption Market Share by Regions (2015-2020)
Figure Global Social Media Analytics Consumption Market Share by Regions in 2019
Table Global Social Media Analytics Export Top 3 Country 2019
Table Global Social Media Analytics Import Top 3 Country 2019
Table United States Social Media Analytics Export and Import (2015-2020)
Table Europe Social Media Analytics Export and Import (2015-2020)
Table China Social Media Analytics Export and Import (2015-2020)
Table Japan Social Media Analytics Export and Import (2015-2020)
Table India Social Media Analytics Export and Import (2015-2020)
Table Global Social Media Analytics Production by Types (2015-2020)
Table Global Social Media Analytics Production Market Share by Types (2015-2020)
Figure Global Social Media Analytics Production Share by Type (2015-2020)
Table Global Social Media Analytics Value by Types (2015-2020)
Table Global Social Media Analytics Value Market Share by Types (2015-2020)
Figure Global Social Media Analytics Value Share by Type (2015-2020)
Figure Global On-premise Production and Growth Rate (2015-2020)
Figure Global On-premise Price (2015-2020)
Figure Global On-demand Production and Growth Rate (2015-2020)
Figure Global On-demand Price (2015-2020)
Table Global Social Media Analytics Consumption by Applications (2015-2020)
Table Global Social Media Analytics Consumption Market Share by Applications (2015-2020)
Figure Global Social Media Analytics Consumption Share by Application (2015-2020)
Figure Global Sales and Marketing Management Consumption and Growth Rate (2015-2020)
Figure Global Customer Experience Management Consumption and Growth Rate (2015-2020)
Figure Global Competitive Intelligence Consumption and Growth Rate (2015-2020)
Figure Global Risk Management and Fraud Detection Consumption and Growth Rate (2015-2020)
Figure Global Public Safety and Law Enforcement Consumption and Growth Rate (2015-2020)
Figure Global Others Consumption and Growth Rate (2015-2020)
Figure North America Social Media Analytics Market Consumption and Growth Rate (2015-2020)
Table North America Social Media Analytics Consumption by Countries (2015-2020)
Table North America Social Media Analytics Consumption Market Share by Countries (2015-2020)
Figure North America Social Media Analytics Consumption Market Share by Countries (2015-2020)
Figure United States Social Media Analytics Market Consumption and Growth Rate (2015-2020)
Figure Canada Social Media Analytics Market Consumption and Growth Rate (2015-2020)
Figure Mexico Social Media Analytics Market Consumption and Growth Rate (2015-2020)
Figure North America COVID-19 Status
Figure Europe Social Media Analytics Market Consumption and Growth Rate (2015-2020)
Table Europe Social Media Analytics Consumption by Countries (2015-2020)
Table Europe Social Media Analytics Consumption Market Share by Countries (2015-2020)
Figure Europe Social Media Analytics Consumption Market Share by Countries (2015-2020)
Figure Germany Social Media Analytics Market Consumption and Growth Rate (2015-2020)
Figure United Kingdom Social Media Analytics Market Consumption and Growth Rate (2015-2020)
Figure France Social Media Analytics Market Consumption and Growth Rate (2015-2020)
Figure Italy Social Media Analytics Market Consumption and Growth Rate (2015-2020)
Figure Spain Social Media Analytics Market Consumption and Growth Rate (2015-2020)
Figure Europe COVID-19 Status
Figure Asia-Pacific Social Media Analytics Market Consumption and Growth Rate (2015-2020)
Table Asia-Pacific Social Media Analytics Consumption by Countries (2015-2020)
Table Asia-Pacific Social Media Analytics Consumption Market Share by Countries (2015-2020)
Figure Asia-Pacific Social Media Analytics Consumption Market Share by Countries (2015-2020)
Figure China Social Media Analytics Market Consumption and Growth Rate (2015-2020)
Figure Japan Social Media Analytics Market Consumption and Growth Rate (2015-2020)
Figure South Korea Social Media Analytics Market Consumption and Growth Rate (2015-2020)
Figure Southeast Asia Social Media Analytics Market Consumption and Growth Rate (2015-2020)
Figure India Social Media Analytics Market Consumption and Growth Rate (2015-2020)
Figure Asia Pacific COVID-19 Status
Figure Middle East and Africa Social Media Analytics Market Consumption and Growth Rate (2015-2020)
Table Middle East and Africa Social Media Analytics Consumption by Countries (2015-2020)
Table Middle East and Africa Social Media Analytics Consumption Market Share by Countries (2015-2020)
Figure Middle East and Africa Social Media Analytics Consumption Market Share by Countries (2015-2020)
Figure Saudi Arabia Social Media Analytics Market Consumption and Growth Rate (2015-2020)
Figure UAE Social Media Analytics Market Consumption and Growth Rate (2015-2020)
Figure South Africa Social Media Analytics Market Consumption and Growth Rate (2015-2020)
Figure South America Social Media Analytics Market Consumption and Growth Rate (2015-2020)
Table South America Social Media Analytics Consumption by Countries (2015-2020)
Table South America Social Media Analytics Consumption Market Share by Countries (2015-2020)
Figure South America Social Media Analytics Consumption Market Share by Countries (2015-2020)
Figure Brazil Social Media Analytics Market Consumption and Growth Rate (2015-2020)
Table Clarabridge Inc. Company Profile
Table Clarabridge Inc. Production, Value, Price, Gross Margin 2015-2020
Figure Clarabridge Inc. Production and Growth Rate
Figure Clarabridge Inc. Value ($) Market Share 2015-2020
Table SAS Institute Inc. Company Profile
Table SAS Institute Inc. Production, Value, Price, Gross Margin 2015-2020
Figure SAS Institute Inc. Production and Growth Rate
Figure SAS Institute Inc. Value ($) Market Share 2015-2020
Table Simply Measured Company Profile
Table Simply Measured Production, Value, Price, Gross Margin 2015-2020
Figure Simply Measured Production and Growth Rate
Figure Simply Measured Value ($) Market Share 2015-2020
Table SAP SE Company Profile
Table SAP SE Production, Value, Price, Gross Margin 2015-2020
Figure SAP SE Production and Growth Rate
Figure SAP SE Value ($) Market Share 2015-2020
Table Gooddata Company Profile
Table Gooddata Production, Value, Price, Gross Margin 2015-2020
Figure Gooddata Production and Growth Rate
Figure Gooddata Value ($) Market Share 2015-2020
Table Oracle Corporation Company Profile
Table Oracle Corporation Production, Value, Price, Gross Margin 2015-2020
Figure Oracle Corporation Production and Growth Rate
Figure Oracle Corporation Value ($) Market Share 2015-2020
Table Crimson Hexagon Inc. Company Profile
Table Crimson Hexagon Inc. Production, Value, Price, Gross Margin 2015-2020
Figure Crimson Hexagon Inc. Production and Growth Rate
Figure Crimson Hexagon Inc. Value ($) Market Share 2015-2020
Table IBM Corporation Company Profile
Table IBM Corporation Production, Value, Price, Gross Margin 2015-2020
Figure IBM Corporation Production and Growth Rate
Figure IBM Corporation Value ($) Market Share 2015-2020
Table Netbase Solutions Inc. Company Profile
Table Netbase Solutions Inc. Production, Value, Price, Gross Margin 2015-2020
Figure Netbase Solutions Inc. Production and Growth Rate
Figure Netbase Solutions Inc. Value ($) Market Share 2015-2020
Table Tableau Software Inc. Company Profile
Table Tableau Software Inc. Production, Value, Price, Gross Margin 2015-2020
Figure Tableau Software Inc. Production and Growth Rate
Figure Tableau Software Inc. Value ($) Market Share 2015-2020
Table Salesforce.com Company Profile
Table Salesforce.com Production, Value, Price, Gross Margin 2015-2020
Figure Salesforce.com Production and Growth Rate
Figure Salesforce.com Value ($) Market Share 2015-2020
Table Adobe Systems Incorporated Company Profile
Table Adobe Systems Incorporated Production, Value, Price, Gross Margin 2015-2020
Figure Adobe Systems Incorporated Production and Growth Rate
Figure Adobe Systems Incorporated Value ($) Market Share 2015-2020
Figure North America Market Consumption and Growth Rate Forecast (2020-2025)
Figure Europe Market Consumption and Growth Rate Forecast (2020-2025)
Figure Asia-Pacific Market Consumption and Growth Rate Forecast (2020-2025)
Figure Middle East and Africa Market Consumption and Growth Rate Forecast (2020-2025)
Figure South America Market Consumption and Growth Rate Forecast (2020-2025)
Table Global Social Media Analytics Market Forecast Production by Types (2020-2025)
Table Global Social Media Analytics Market Forecast Production Share by Types (2020-2025)
Table Global Social Media Analytics Market Forecast Value ($) by Types (2020-2025)
Table Global Social Media Analytics Market Forecast Value Share by Types (2020-2025)
Table Global Social Media Analytics Market Forecast Consumption by Applications (2020-2025)
Table Global Social Media Analytics Market Forecast Consumption Share by Applications (2020-2025)