Global Programmatic Advertising Market Research Report 2024 - Future Opportunities, Latest Trends, In-depth Analysis, and Forecast To 2031
ReportID: 709805
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Published Date: 2024/07/06
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No. of Pages: 165
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Categories: Business & Financial Services
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Format : 
The report focuses on the Programmatic Advertising market size, segment size (mainly covering product type, application, and geography), competitor landscape, recent status, and development trends. Furthermore, the report provides strategies for companies to overcome threats posed by COVID-19.
Technological innovation and advancement will further optimize the performance of the product, enabling it to acquire a wider range of applications in the downstream market. Moreover, customer preference analysis, market dynamics (drivers, restraints, opportunities), new product release, impact of COVID-19, regional conflicts and carbon neutrality provide crucial information for us to take a deep dive into the Programmatic Advertising market.
Major Players in the Programmatic Advertising market are:
Google Inc. (Doubleclick)
Adroll.com
Beeswax
The Trade Desk
Fluct
Adform
AppNexus Inc.
DataXu Inc.
Between Digital
Turn Inc.
Connexity, Inc.
Rocket Fuel Inc.
MediaMath Inc.
Rubicon Project Inc.
Adobe Systems Incorporated
Yahoo! Inc.
AOL Inc. (Verizon Communications Inc.)
IPONWEB Holding Limited (BidSwitch)
On the basis of types, the Programmatic Advertising market is primarily split into:
DSP (Demand Side Platforms)
SSP (Supply Side Platforms)
On the basis of applications, the market covers:
SMEs
Large Enterprises
Major Regions or countries covered in this report:
United States
Europe
China
Japan
India
Southeast Asia
Latin America
Middle East and Africa
Others
Years considered for this report:
Historical Years: 2017-2021
Base Year: 2021
Estimated Year: 2022
Forecast Period: 2022-2029
Technological innovation and advancement will further optimize the performance of the product, enabling it to acquire a wider range of applications in the downstream market. Moreover, customer preference analysis, market dynamics (drivers, restraints, opportunities), new product release, impact of COVID-19, regional conflicts and carbon neutrality provide crucial information for us to take a deep dive into the Programmatic Advertising market.
Major Players in the Programmatic Advertising market are:
Google Inc. (Doubleclick)
Adroll.com
Beeswax
The Trade Desk
Fluct
Adform
AppNexus Inc.
DataXu Inc.
Between Digital
Turn Inc.
Connexity, Inc.
Rocket Fuel Inc.
MediaMath Inc.
Rubicon Project Inc.
Adobe Systems Incorporated
Yahoo! Inc.
AOL Inc. (Verizon Communications Inc.)
IPONWEB Holding Limited (BidSwitch)
On the basis of types, the Programmatic Advertising market is primarily split into:
DSP (Demand Side Platforms)
SSP (Supply Side Platforms)
On the basis of applications, the market covers:
SMEs
Large Enterprises
Major Regions or countries covered in this report:
United States
Europe
China
Japan
India
Southeast Asia
Latin America
Middle East and Africa
Others
Years considered for this report:
Historical Years: 2017-2021
Base Year: 2021
Estimated Year: 2022
Forecast Period: 2022-2029
Global Programmatic Advertising Market Research Report 2022 - Future Opportunities, Latest Trends, In-depth Analysis, and Forecast To 2029
Chapter 1 Programmatic Advertising Market Overview
1.1 Product Overview and Scope of Programmatic Advertising
1.2 Programmatic Advertising Market Segmentation by Type
1.2.1 Global Production Market Share of Programmatic Advertising by Type in 2020
1.2.1 Type 1
1.2.2 Type 2
1.2.3 Type 3
1.3 Programmatic Advertising Market Segmentation by Application
1.3.1 Programmatic Advertising Consumption Market Share by Application in 2020
1.3.2 Application 1
1.3.3 Application 2
1.3.4 Application 3
1.4 Programmatic Advertising Market Segmentation by Regions
1.4.1 North America
1.4.2 China
1.4.3 Europe
1.4.4 Southeast Asia
1.4.5 Japan
1.4.6 India
1.5 Global Market Size (Value) of Programmatic Advertising (2014-2029)
Chapter 2 Global Economic Impact on Programmatic Advertising Industry
2.1 Global Macroeconomic Environment Analysis
2.1.1 Global Macroeconomic Analysis
2.1.2 Global Macroeconomic Environment Development Trend
2.2 Global Macroeconomic Environment Analysis by Regions
Chapter 3 Global Programmatic Advertising Market Competition by Manufacturers
3.1 Global Programmatic Advertising Production and Share by Manufacturers (2020 and 2022)
3.2 Global Programmatic Advertising Revenue and Share by Manufacturers (2020 and 2022)
3.3 Global Programmatic Advertising Average Price by Manufacturers (2020 and 2022)
3.4 Manufacturers Programmatic Advertising Manufacturing Base Distribution, Production Area and Product Type
3.5 Programmatic Advertising Market Competitive Situation and Trends
3.5.1 Programmatic Advertising Market Concentration Rate
3.5.2 Programmatic Advertising Market Share of Top 3 and Top 5 Manufacturers
3.5.3 Mergers & Acquisitions, Expansion
Chapter 4 Global Programmatic Advertising Production, Revenue (Value) by Region (2014-2022)
4.1 Global Programmatic Advertising Production by Region (2014-2022)
4.2 Global Programmatic Advertising Production Market Share by Region (2014-2022)
4.3 Global Programmatic Advertising Revenue (Value) and Market Share by Region (2014-2022)
4.4 Global Programmatic Advertising Production, Revenue, Price and Gross Margin (2014-2022)
4.5 North America Programmatic Advertising Production, Revenue, Price and Gross Margin (2014-2022)
4.6 Europe Programmatic Advertising Production, Revenue, Price and Gross Margin (2014-2022)
4.7 China Programmatic Advertising Production, Revenue, Price and Gross Margin (2014-2022)
4.8 Japan Programmatic Advertising Production, Revenue, Price and Gross Margin (2014-2022)
4.9 Southeast Asia Programmatic Advertising Production, Revenue, Price and Gross Margin (2014-2022)
4.10 India Programmatic Advertising Production, Revenue, Price and Gross Margin (2014-2022)
Chapter 5 Global Programmatic Advertising Supply (Production), Consumption, Export, Import by Regions (2014-2022)
5.1 Global Programmatic Advertising Consumption by Regions (2014-2022)
5.2 North America Programmatic Advertising Production, Consumption, Export, Import by Regions (2014-2022)
5.3 Europe Programmatic Advertising Production, Consumption, Export, Import by Regions (2014-2022)
5.4 China Programmatic Advertising Production, Consumption, Export, Import by Regions (2014-2022)
5.5 Japan Programmatic Advertising Production, Consumption, Export, Import by Regions (2014-2022)
5.6 Southeast Asia Programmatic Advertising Production, Consumption, Export, Import by Regions (2014-2022)
5.7 India Programmatic Advertising Production, Consumption, Export, Import by Regions (2014-2022)
Chapter 6 Global Programmatic Advertising Production, Revenue (Value), Price Trend by Type
6.1 Global Programmatic Advertising Production and Market Share by Type (2014-2022)
6.2 Global Programmatic Advertising Revenue and Market Share by Type (2014-2022)
6.3 Global Programmatic Advertising Price by Type (2014-2022)
6.4 Global Programmatic Advertising Production Growth by Type (2014-2022)
Chapter 7 Global Programmatic Advertising Market Analysis by Application
7.1 Global Programmatic Advertising Consumption and Market Share by Application (2014-2022)
7.2 Global Programmatic Advertising Consumption Growth Rate by Application (2014-2022)
7.3 Market Drivers and Opportunities
7.3.1 Potential Applications
7.3.2 Emerging Markets/Countries
Chapter 8 Programmatic Advertising Manufacturing Cost Analysis
8.1 Programmatic Advertising Key Raw Materials Analysis
8.1.1 Key Raw Materials
8.1.2 Price Trend of Key Raw Materials
8.1.3 Key Suppliers of Raw Materials
8.1.4 Market Concentration Rate of Raw Materials
8.2 Proportion of Manufacturing Cost Structure
8.2.1 Raw Materials
8.2.2 Labor Cost
8.2.3 Manufacturing Expenses
8.3 Manufacturing Process Analysis of Programmatic Advertising
Chapter 9 Industrial Chain, Sourcing Strategy and Downstream Buyers
9.1 Programmatic Advertising Industrial Chain Analysis
9.2 Upstream Raw Materials Sourcing
9.3 Raw Materials Sources of Programmatic Advertising Major Manufacturers in 2020
9.4 Downstream Buyers
Chapter 10 Marketing Strategy Analysis, Distributors/Traders
10.1 Marketing Channel
10.1.1 Direct Marketing
10.1.2 Indirect Marketing
10.1.3 Marketing Channel Development Trend
10.2 Market Positioning
10.2.1 Pricing Strategy
10.2.2 Brand Strategy
10.2.3 Target Client
10.3 Distributors/Traders List
Chapter 11 Market Effect Factors Analysis
11.1 Technology Progress/Risk
11.1.1 Substitutes Threat
11.1.2 Technology Progress in Related Industry
11.2 Consumer Needs/Customer Preference Change
11.3 Economic/Political Environmental Change
Chapter 12 Global Programmatic Advertising Market Forecast (2022-2029)
12.1 Global Programmatic Advertising Production, Revenue Forecast (2022-2029)
12.2 Global Programmatic Advertising Production, Consumption Forecast by Regions (2022-2029)
12.3 Global Programmatic Advertising Production Forecast by Type (2022-2029)
12.4 Global Programmatic Advertising Consumption Forecast by Application (2022-2029)
12.5 Programmatic Advertising Price Forecast (2022-2029)
Chapter 13 Appendix
Chapter 1 Programmatic Advertising Market Overview
1.1 Product Overview and Scope of Programmatic Advertising
1.2 Programmatic Advertising Market Segmentation by Type
1.2.1 Global Production Market Share of Programmatic Advertising by Type in 2020
1.2.1 Type 1
1.2.2 Type 2
1.2.3 Type 3
1.3 Programmatic Advertising Market Segmentation by Application
1.3.1 Programmatic Advertising Consumption Market Share by Application in 2020
1.3.2 Application 1
1.3.3 Application 2
1.3.4 Application 3
1.4 Programmatic Advertising Market Segmentation by Regions
1.4.1 North America
1.4.2 China
1.4.3 Europe
1.4.4 Southeast Asia
1.4.5 Japan
1.4.6 India
1.5 Global Market Size (Value) of Programmatic Advertising (2014-2029)
Chapter 2 Global Economic Impact on Programmatic Advertising Industry
2.1 Global Macroeconomic Environment Analysis
2.1.1 Global Macroeconomic Analysis
2.1.2 Global Macroeconomic Environment Development Trend
2.2 Global Macroeconomic Environment Analysis by Regions
Chapter 3 Global Programmatic Advertising Market Competition by Manufacturers
3.1 Global Programmatic Advertising Production and Share by Manufacturers (2020 and 2022)
3.2 Global Programmatic Advertising Revenue and Share by Manufacturers (2020 and 2022)
3.3 Global Programmatic Advertising Average Price by Manufacturers (2020 and 2022)
3.4 Manufacturers Programmatic Advertising Manufacturing Base Distribution, Production Area and Product Type
3.5 Programmatic Advertising Market Competitive Situation and Trends
3.5.1 Programmatic Advertising Market Concentration Rate
3.5.2 Programmatic Advertising Market Share of Top 3 and Top 5 Manufacturers
3.5.3 Mergers & Acquisitions, Expansion
Chapter 4 Global Programmatic Advertising Production, Revenue (Value) by Region (2014-2022)
4.1 Global Programmatic Advertising Production by Region (2014-2022)
4.2 Global Programmatic Advertising Production Market Share by Region (2014-2022)
4.3 Global Programmatic Advertising Revenue (Value) and Market Share by Region (2014-2022)
4.4 Global Programmatic Advertising Production, Revenue, Price and Gross Margin (2014-2022)
4.5 North America Programmatic Advertising Production, Revenue, Price and Gross Margin (2014-2022)
4.6 Europe Programmatic Advertising Production, Revenue, Price and Gross Margin (2014-2022)
4.7 China Programmatic Advertising Production, Revenue, Price and Gross Margin (2014-2022)
4.8 Japan Programmatic Advertising Production, Revenue, Price and Gross Margin (2014-2022)
4.9 Southeast Asia Programmatic Advertising Production, Revenue, Price and Gross Margin (2014-2022)
4.10 India Programmatic Advertising Production, Revenue, Price and Gross Margin (2014-2022)
Chapter 5 Global Programmatic Advertising Supply (Production), Consumption, Export, Import by Regions (2014-2022)
5.1 Global Programmatic Advertising Consumption by Regions (2014-2022)
5.2 North America Programmatic Advertising Production, Consumption, Export, Import by Regions (2014-2022)
5.3 Europe Programmatic Advertising Production, Consumption, Export, Import by Regions (2014-2022)
5.4 China Programmatic Advertising Production, Consumption, Export, Import by Regions (2014-2022)
5.5 Japan Programmatic Advertising Production, Consumption, Export, Import by Regions (2014-2022)
5.6 Southeast Asia Programmatic Advertising Production, Consumption, Export, Import by Regions (2014-2022)
5.7 India Programmatic Advertising Production, Consumption, Export, Import by Regions (2014-2022)
Chapter 6 Global Programmatic Advertising Production, Revenue (Value), Price Trend by Type
6.1 Global Programmatic Advertising Production and Market Share by Type (2014-2022)
6.2 Global Programmatic Advertising Revenue and Market Share by Type (2014-2022)
6.3 Global Programmatic Advertising Price by Type (2014-2022)
6.4 Global Programmatic Advertising Production Growth by Type (2014-2022)
Chapter 7 Global Programmatic Advertising Market Analysis by Application
7.1 Global Programmatic Advertising Consumption and Market Share by Application (2014-2022)
7.2 Global Programmatic Advertising Consumption Growth Rate by Application (2014-2022)
7.3 Market Drivers and Opportunities
7.3.1 Potential Applications
7.3.2 Emerging Markets/Countries
Chapter 8 Programmatic Advertising Manufacturing Cost Analysis
8.1 Programmatic Advertising Key Raw Materials Analysis
8.1.1 Key Raw Materials
8.1.2 Price Trend of Key Raw Materials
8.1.3 Key Suppliers of Raw Materials
8.1.4 Market Concentration Rate of Raw Materials
8.2 Proportion of Manufacturing Cost Structure
8.2.1 Raw Materials
8.2.2 Labor Cost
8.2.3 Manufacturing Expenses
8.3 Manufacturing Process Analysis of Programmatic Advertising
Chapter 9 Industrial Chain, Sourcing Strategy and Downstream Buyers
9.1 Programmatic Advertising Industrial Chain Analysis
9.2 Upstream Raw Materials Sourcing
9.3 Raw Materials Sources of Programmatic Advertising Major Manufacturers in 2020
9.4 Downstream Buyers
Chapter 10 Marketing Strategy Analysis, Distributors/Traders
10.1 Marketing Channel
10.1.1 Direct Marketing
10.1.2 Indirect Marketing
10.1.3 Marketing Channel Development Trend
10.2 Market Positioning
10.2.1 Pricing Strategy
10.2.2 Brand Strategy
10.2.3 Target Client
10.3 Distributors/Traders List
Chapter 11 Market Effect Factors Analysis
11.1 Technology Progress/Risk
11.1.1 Substitutes Threat
11.1.2 Technology Progress in Related Industry
11.2 Consumer Needs/Customer Preference Change
11.3 Economic/Political Environmental Change
Chapter 12 Global Programmatic Advertising Market Forecast (2022-2029)
12.1 Global Programmatic Advertising Production, Revenue Forecast (2022-2029)
12.2 Global Programmatic Advertising Production, Consumption Forecast by Regions (2022-2029)
12.3 Global Programmatic Advertising Production Forecast by Type (2022-2029)
12.4 Global Programmatic Advertising Consumption Forecast by Application (2022-2029)
12.5 Programmatic Advertising Price Forecast (2022-2029)
Chapter 13 Appendix
Published On:2024/07/06
Base Year:
Historical Data:
No of Pages:165
Price
Global Programmatic Advertising Market Research Report 2024 - Future Opportunities, Latest Trends, In-depth Analysis, and Forecast To 2031
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